The list of cookies and our partners can be found here: Consent choices

What is a cookie? 

Cookies are small text files that are placed and stored on your terminal* when you visit a website. A cookie allows its issuer to identify the terminal in which it is stored for the duration of the validity or the storage of this cookie. 

The term “cookies” refers to all technologies allowing to trace the user’s navigation. 

* The terminal refers to the material equipment (computer, tablet, smartphone) you use to consult or view a website, an application, advertising content etc. 

Why are we using cookies? 

At ALD Automotive, we use different types of cookies for the following purposes: 

1.     Cookies that do not require user’s consent 

(i)            These are operating cookies that are essential for browsing our website (such as the session identifiers), allowing you to use the main features of the website and to secure the connection. 

For example, they allow you to directly access reserved and personal areas thanks to identifiers or data that you have previously entrusted us with. 

(ii)           These are cookies that are not essential for browsing our website, but whose sole purpose is to enable or optimize its operation and to give you access to specific features. 

They also allow you to adapt the presentation of the website to the display preferences of your terminal. These cookies allow you to have a fluid and customized navigation. 

2.     Cookies that require the user’s consent 

A. Audience measurement cookies 

They allow us to better understand the use and performance of our website, to establish statistics, volumes of traffic, and use of various elements of our website (visited pages, navigation path, etc.) allowing us to improve the interest and ergonomics of our services (the most consulted pages and sections, the most read articles, etc.). 

These cookies are also used to evaluate the performance of our advertising campaigns and to personalize the content of our website according to your profile and your navigation. 

B. Advertising cookies 

These cookies enable ALD and its partners to present you with personalized advertising based on your browsing history on our website and your profile. 

ALD also uses navigation data collected via these tracers to gather customer knowledge and send you personalized communication according to your needs. However, refusing them will not have any impact on the use of our website. It will only result in the display of advertising that does not take your interests and preferences into account. 

C. Social network sharing cookies 

Our website contains share buttons to social networks that allow you to share content from our website with others.

For more information: 

D. Content sharing cookie

  • Consent string (euconsent-v2) 

This cookie contains the IAB TCF consent string and consent information for all the standard IAB vendors and purposes.

  • didomi _token 

This cookie contains consent information for custom purposes and vendors, as well as Didomi-specific information (user ID, for instance). 

How to refuse/delete cookies 

The registration of a cookie in a terminal is essentially subject to the will of the terminal user, which can be expressed and modified at any time and free of charge. 

If you have accepted the storage of cookies in your terminal, the cookies integrated into the pages and content that you have consulted may be stored temporarily in a dedicated space in your terminal. 

A cookie management configurator is available to allow you to manage the cookies used and/or deposited on this website. At any time, by clicking on the link below, you will be able to access the configurator and modify your preferences by purpose. 

!!! Attention !!! The taking into account of your wishes is based on a cookie. If you delete all the cookies stored in your terminal via your browser, ALD and its partner will not be aware of your refusal, and you will therefore be asked again to express your choices on cookies. 

The complete blocking of your cookies via your bowser or ad-blockers (including cookies related to the operation of the website) may lead to malfunctions such as the impossibility to accessing certain pages of the website or your secure client area. 

As part of the regulation, you will be asked every 6 months to confirm or change your cookie preferences, regardless of how long they remain in effect. 

What cookies are used on our website and who are our partners? 

Operating cookies

Name of the cookie

Data controller

Cookie’s retention period Usefulness
euconsent-v2 ALD Automotive Session Consent information for all the standard IAB vendors and purposes
didomi_token Didomi 13 months Content sharing cookie when user accepts the compliance
lb_0a1df93a4e1c85915c7dcb49624cda06 ALD Automotive Session Security
Language  ALD Automotive Session Technical: Language choice
.ASPXANONYMOUS ALD Automotive 30 minutes Storing cookie authentication
__RequestVerificationToken ALD Automotive Session Anti-forgery token protection
DotNetNukeAnonymous ALD Automotive Session Form authentication


ALD Automotive Session Providing layout rendering for device
ssm_au_c CloudFlare Session Identifying trusted web traffic

Audience measurement cookies

Name of the cookie

Data controller Cookie’s retention period Usefulness
ELOQUA 13 months Collects and transfers contact info from webforms to internal databases

ELQSTATUS 13 months

Recognizes unique visitors to website pages and tracks the pages they visit

ELQSITEVISITED Session Strict ModeTracking when enabled
_gid Google 24 hours Counts and tracks page views
_ga Google 13 months Distinguishes between users
_gat_UA-64706602 Google Session Counts session data 

Advertising cookies (personalized offers)

Name of the cookie

Data controller Cookie’s retention period Usefulness
_fbp Facebook  13 months Distinguishes and keeps track of unique users


Facebook Session Has been set by Facebook to aid with their functionality
xs Facebook 1 year Stores the session number if the user has enabled the secure browsing feature


Facebook 1 day Statistics purposes


Facebook 1 year Contains the user ID of the currently logged in user


Facebook 90 days Statistics purposes
datr Facebook  2 years Identifies the web browser being used to connect to Facebook 
dpr Facebook 7 days Identifies how content is loaded on the screen


Facebook 2 years Securely identifies the browser
wd Facebook 7 days Stores the browser window dimensions and is used by Facebook to optimize the rendering of the page
li_mc LinkedIn 2 years Used as temporary cache  
s_tp, s_ips LinkedIn 2 years Tracks percent of page viewed


LinkedIn  24 hours Facilitate data center selection


LinkedIn Session Provides page name value (URL) for use by Adobe Analytics
lang LinkedIn Session Used to remember a user's language setting to ensure displays in the language selected by the user in their settings
s_cc LinkedIn Session Used to determine if cookies are enabled
g_pv LinkedIn 6 months Used to retain and fetch previous page visited
SID LinkedIn Session Used to determine what a visitor is doing before they convert on a LinkedIn microsite
lms_analytics LinkedIn 30 days Used to identify LinkedIn Members in the Designated Countries for analytics
lms_ads LinkedIn 30 days Used to identify LinkedIn Members off LinkedIn in the Designated Countries for advertising
AnalyticsSyncHistory LinkedIn 30 days Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
s_ppv LinkedIn  Session Used by Adobe Analytics to retain and fetch what percentage of a page was viewed
s_tslv LinkedIn 6 months Used to retain and fetch time since last visit 
VID LinkedIn  1 year ID associated with a visitor to a LinkedIn microsite which is used to determine conversions for lead gen purposes
amm_uuid LinkedIn 30 days Set for ID sync for Adobe Audience Manager
liap LinkedIn 1 year Used by to denote the logged in status of a member
bcookie LinkedIn 2 years Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform
s_plt LinkedIn Session Tracks the time that the previous page took to load
UserMatchHistory  LinkedIn 30 days LinkedIn Ads ID syncing
Uid Adform 60 days Unique identifier
CM14 Adform 14 days Identifies if there is a need to re-check partner‘s cookie matching existence (set by Cookie Matching)



If C=1 - 60 days

If C=3 - 365 days

Identifies if user’s browser accepts cookies.

1 – Cookies are allowed

3 – Opt-out

CM Adform 1 day Identifies if there is a need to re-check partner‘s cookie matching existence (set by AdServing)
TPC Adform 14 days Identifies if user’s browser accepts third party cookies

Content sharing cookies

Name of the cookie Data controller Cookie’s retention period Usefulness

ssc, loc, mus, ouid, uid, na_id, na_tc, uvc

Addthis 1 year

AddThis is a social sharing tool that allows you to share the site content on social media or by email.
They track interactions with the embedded sharing buttons and monitor its usage

Social media sharing cookies

Name of the cookie Data controller Cookie’s retention period Usefulness
LinkedIn LinkedIn Allows you to share content from our site on your LinkedIn account
Twitter Twitter Allows you to share content from our site on your Twitter account
Facebook Facebook Allows you to share content from our site on your Facebook account
YouTube YouTube Allows you to share content from our site on your YouTube account

Data Privacy Policy

For more information about how we use information collected by cookies and other tracking technologies, please refer to our Data Privacy Policy. This Cookie Policy is part of and incorporated into our Data Privacy Policy. By using this site, you agree to be bound by this Cookie Policy and our Data Privacy Policy.

Contact us

If you have questions or comments about this Cookie Policy, please contact us:

ALD Automotive Danmark
Helgeshøj Allé 34
2630 Taastrup

Phone: +45 33 55 80 00