Vision & Mission

ALD offers complete company car solutions which increase efficiency and ensure full satisfaction.

ALD Automotive's business concept is to offer Danish companies a complete leasing concept and fleet management of the company's passenger vehicles and vans. We increase efficiency and eliminate financial risks and administrative tasks by taking on operation of the car fleet. 

As one of Denmark's largest purchasers of cars we create significant cost and service benefits for our customers.

ALD Automotive is represented in 40 countries and is owned by the French bank Société Générale, which is one of the largest financial services companies in Europe.


With unique commitment, insight and foresight we will exceed our customers’, employees’ and owners’ expectations.


We will add value for our customers via sustainable advisory services and uncomplicated partnerships within complete car solutions.

By providing advice within conventional vehicles and electric vehicles, our ambition is to fulfil our customers' mobility requirements in both the short and long term. This includes advice on environmental and cost-related optimisation of the car fleet.